Lauri brings a singular set of career experiences to her role as CEO of Different Day, rendering her uniquely positioned to lead an AI solutions company focused on enabling rapid and scalable transformation to the middle-market.

Soon after earning a JD and MBA at Stanford, Lauri joined McKinsey and became a partner with domain expertise in retail and consumer products. After more than a decade she left McKinsey for CMO roles at the consumer health business at Pfizer and Godiva.

Lauri’s CMO tenure was marked by great success at bringing innovation and share gains to legendary American brands. Her next step was entrepreneurial life, becoming CEO at hello products, which was acquired by Colgate for 7x revenue. From there she moved on to the Shade Store, where she brought technological innovation to this leader in home decor.

Finally, before co-founding Different Day, Lauri was CEO at quip, which earned TIME’s Best Invention of 2025.

Lauri is a Board member at FreshPet, has served as a Senior Advisor to L Catteron, is an active angel investor with a focus on female-founded business, and is known and loved as a mentor and coach to women in all aspects of business.

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Louis Kreisberg is the lead investor and co-founder of Different Day. His diverse experience draws upon a deep understanding of business systems—how capital finds opportunity—across a broad topography of categories.

Lou has invested in more than 150 businesses and is viewed as a trusted advisor by founders and CEOs, who, despite his many commitments, have no trouble getting an email responded to. Some of the companies that Lou’s keen eye identified, and that have benefited from his counsel, include Magic Spoon, Malk, Carta, Cera Care, and Aviation Gin.

Lou’s involvement with Aviation—working with Ryan Reynolds—came through his role at Rotor Capital, where he is a partner along with industry legends Brian Finn and John Howard.

Lou also serves as a trusted navigator for many of America’s most distinguished families. In addition, Lou is a long-time trustee and member of the board of advisors to the Foundation Fighting Blindness.

As someone who has watched business shape-shift for decades, Lou recognizes that AI is driving transformation in ways not seen since The Industrial Revolution. He believes Different Day’s singular focus on AI’s ability to build practical and actionable intelligence systems for global middle-market companies is game-changing on every level.

Adam brings a broad set of skills to his advisory role at Different Day. His career spans public company boardrooms, venture investing, brand building, creative development, media commentary, and strategic communications. Through that work, his clients come to understand not only what people think, but why they think it—and how to change their minds.

Adam serves on the boards of directors of The Scotts Miracle-Gro Company and 1-800-Flowers.com. He is also a Venture Partner at Shine Capital, working with founders and emerging companies on growth, positioning, and market strategy.

In 2008, Adam was asked by then Senator Obama to join his technology task force. A pioneering marketing entrepreneur, Adam also founded several marketing firms, including an ad agency that was described by the New York Times as “The small agency that’s every big agency’s nightmare.”

Companies who have benefited from Adam’s guidance and creativity range from Fortune 100 enterprises—including Sony, Procter & Gamble, T-Mobile, IAC and Citi—to dozens of early-stage start-ups.

Adam is a longtime columnist for Inc.magazine; his commentary has appeared in Fortune, The Huffington Post, and numerous other national publications. He is also the co-author of The Dictionary of the Future.

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Stay tuned, joining the team will be a science and technology innovator with more than 30 years of experience.